FINAL CLEARANCE SALE – END OF AN ERA

It is with mixed emotions that I sit and type this last post as the owner of OKeefe Fashion.

OKeefe, my maiden name, inspired by my late parents who gave me the confidence and belief to open my first store in Claygate in spring 2005.  They taught me the core values of hard work, kindness patience and loyalty. Key life skills and definitely helped with the ups and downs of running my own business.

Sixteen years later and having opened five successful bricks and mortar stores, it is time to move on to the next chapter.

Naturally, the pandemic has stalled further plans , but my exciting news is that I am now a grandmother of a beautiful baby girl , Romy, now 6 months old and this has brought such joy to our lives.  We have spent the summer escaping city life to the Hampshire countryside which was glorious, despite a rather soggy summer ! However, we did manage a couple of short breaks in southern Europe for some much needed sunshine so feel very fortunate.

My Pop Up in Petersfield in June/July was huge fun and the ladies of Hampshire certainly liked the brands and styles I stock.

So it is time for my Final FINAL Clearance Sale and all the remaining stock is posted on my eBay shop , just click through to the link below and do email me with any queries too :

stores@okeefefashion.com 

https://www.ebay.co.uk/str/okeefefashion

Lots of your favourite brands with limited sizes left , alongside the ever-popular,  pre-loved styles.

So this is just to say a huge thank you to all my lovely customers who have supported me over the years.  It has been a rewarding and extraordinary period of my life. I loved running OKeefe and leading such an amazing team.  I also value the great relationships I made with the brands and agencies I worked with selecting and buying the collections each season.

All good things come to an end …

Here’s to health and happiness …

Till we meet again

 

OKEEFE SUMMER POP UP

EXTENDED NOW TO 17th JULY

 

 

PETERSFIELD POP UP 

16 Lavant Street, Petersfield, Hants, GU32 3EW 

Shop hours :

Monday – Saturday 9:30am-4pm

(except closed

Saturday 10th July

due to prior engagement) 

All major credit cards accepted

Parking in Swan Street car park  GU32 3FD

 just behind the shop down an alleyway

 

The OKEEFE

Summer Sale Collections Edit

Lots more style steals in store 

 

 

 

Essentiel Antwerp Slippe white dress with silver spots 

Was £175 now only £95

 

 

Pink Planet summer frocks in green/blue print or pink/caramel print 

Were £45 now only £25

 

 

CHIC SOLEIL gorgeous print summer frock 

WERE £55 now only £30

 

 

 

 

 

Hartford red or blue towelling dress

great pool cover up 

£85 now only £38

 

 

Hartford Carta cream muslin cotton blouse 

£115 now £65

Size 2 (UK 10) and Size 4 (UK14) left now 

 

 

 

 

 

HOD strawberry chinos – bestseller 

£80 now only £35

Size 27 and 28 only available 

 

Crossley Lumigan linen maxi dresses

with side pockets in jade green or airforce blue 

Were £108 now only £55

Green M (12) x 1

Blue M (12) x 1

 

 

 

Crossley Bills v neck teeshirts

in green (XL)

in blue (M, L & XL)

   acid yellow (S & L)

were £38 now only £18

 

 

 

 

 

SUZY D Maxine V neck fitted t-shirt in

blue – S, M, L

white – M, L

black – S, M, L 

£27 NOW £12

 

 

SUZY D

stone shirt £45 NOW £28

size S and L available 

stone joggers £45 NOW £25

size XS 

(also available in navy blue 1 x XS)

 

 

 

Bensimon white lacets tennis pumps 

Were £ 38 now only £25

Size 39 and 40 left 

 

 

Ilse Jacobsen bestselling flip flops in navy blue

were £24 now only £18 

 

 

 Grizas crinkly silk ballet wrap in navy blue

Were £125 now only £65

Blue –  L (UK14) left 

 

Accessories and Lifestyle 

 

Laboratory Perfumes

GORSE

Eau de toilette or room spray 

Were £65 now only £48 

Hurry Hurry – selling out 

 

N K U K U

Lifestyle Products 

ALL REDUCED 

 

 

Hammered Glass bottles in two sizes 

Large £45 NOW £25 

Small £30 NOW £15

 

Derwala star candle holders in two sizes 

Large £11 NOW £8

Small £9 NOW £6

 

 

HARTFORD MEN

SUMMER CLEARANCE 

linen shirts NOW £45 (XXL only)

Pocket tees NOW £20 (L-XXL)

Cotton shorts NOW £25 (L -XXXL)

Linen shorts NOW £30 (XXL-XXXL)

 

PETERSFIELD – THINGS TO DO 

 Grab a coffee at Madeleine’s Kitchen next door

Have a light lunch at  The Apothecary

1 Heath Street , Petersfield GU31 4JD 

take away is also available and you could go to

the Petersfield Physic Garden and enjoy the 

beautiful summer garden at its best right now 

petersfieldphysicgarden.org.uk

See you in store  

Spring is in the Air

 

SPRING COLLECTIONS FIRST EDIT 

 

Full details and stock availability

visit my eBay shop

http://stores.ebay.co.uk/okeefefashion

As featured in Sunday Times STYLE magazine

it’s all about THE SHACKET 

 

 

 

 

HARTFORD Vea linen army jacket …BESTSELLER 

 Navy or White  £148 NOW £95

Sizes 10 – 16 available 

 

 

 

HARTFORD Tesla short sleeve towelling summer dress 

£85 NOW £38

Sizes 8 – 16 available

 

 

HARTFORD Carla double cotton cream blouse 

£115 NOW £88

Sizes 8, 10, 14 and 16 available 

 

 

 

 

NYGARDSANNA 

white linen top with

ruffle sleeve detail

£145 NOW £88

Sizes available S-XL

 

 

 

NYGARDSANNA 190224 Grandpa shirt in white linen 

£165 NOW  £98

Sizes S-XL available 

 

 

 

HOFF trainers in khaki, black, orange and stone 

£88 NOW £48

Size 37 and 39 available

 

 

 

 

 

 

BESTSELLER HOD CHINOS 

Available this season in strawberry orange 

More styles being added daily to the eBay store..so just check out on :

http://stores.ebay.co.uk/okeefefashion

 

FINAL CLEARANCE ON SELECTED STYLES

This is

THE TIME

to bag a bargain

It’s been a great virtual season

and so glad you have loved the collections 

Here is an edit of the remaining stock so either

click through to my eBay shop

for FULL descriptions

and STOCK availability 

http://stores.ebay.co.uk/okeefefashion

OR

 buy from me directly at

stores@okeefefashion.com 

Don’t forget that POSTAGE IS FREE ON MOST ITEMS 

 

 

HARTFORD darkest navy blue wool midi coat

 LAST ONE  – size 10/12

WAS £325 NOW ONLY £125 

 

 

 

 

 

 

 

FABIENNE CHAPOT Burgundy Blazer 

LAST ONE Size 2 (UK10/11) 

Was £235 NOW ONLY £78

 

 

 

DL1961 dark green leopard print fringe crop jeans

( model very tall so on me they are just above ankle)

Super stylish, comfortable and bang on trend

great Spring style 

WERE £ 195 NOW ONLY £65

 

 

HOFF Vienna trainers

available in size 4 (37) or 6 (39) only 

WERE £86 NOW ONLY £65

 

 

 

 

 

 

 

 

TRAFFIC PEOPLE 

Green and Rust Blouse 
£88 NOW ONLY £23
Green 1 x S (UK10/12))
Rust 1 x M (UK12/14)
comes up quite large 

 

 

 

 

 

POM AMSTERDAM

knee length print dress 
£135 NOW ONLY £48
available in UK 8, 10, 12 & 14

 

 

 

 

POM AMSTERDAM

Phantasy print blouse
£110 NOW ONLY £38

Size 1 (UK8) x 2

Size 2 (UK10) x  2

Size 3 (UK12) x 1

(great for Spring/Summer too)
LOVE MINE 

 

 

 

ROSEMUNDE

berry pink lace knee length
lined dress
£135 NOW ONLY £38
LAST ONE Size S (UK8/10)

 

 

 

GRIZAS 

cinnamon silk/bamboo dress
Size XS (UK8/10)
Size S (UK10/12)
£185 NOW ONLY £68

 

 

 

DL1961 premium denim stretch mid rise jeans 

MORRISON in Margaux grey wash with black velvet side stripe 

Size 31 (UK 15/16) LAST ONE 

Were £185 NOW ONLY £48

 

 

 

 

 

 

NEUVILLE

Leather cross body bag in black 

Time X body bag – LAST TWO
£128 NOW ONLY £48

 

LOTS MORE STYLE STEALS AVAILABLE

JUST CLICK THROUGH TO

http://stores.ebay.co.uk/okeefefashion

 

HAPPY SHOPPING

 

 

 

 

 

February Newsletter – FINAL REDUCTIONS on Winter Collections

FINAL REDUCTIONS 

 JUST CLICK THROUGH TO MY EBAY SHOP 

FOR FULL DESCRIPTIONS

AND STOCK AVAILABILITY

INCLUDING SOME FABULOUS

PRE-LOVED STYLES TOO

http://stores.ebay.co.uk/okeefefashion

 

ESSENTIEL ANTWERP

VINK PRINT MIDI SKIRT

WITH FULL-LENGTH FRONT ZIP 

WAS £ 225 NOW ONLY £115

 

POM AMSTERDAM Blouse in phantasy land print 

WAS £110 NOW ONLY £48

 

POM AMSTERDAM print lined , trans seasonal NAVY BLAZER 

WAS £158 NOW ONLY £48

 

ESSENTIEL ANTWERP Yellow spot blouse with long cuffs 

WAS £ 158 NOW ONLY £65

FABIENNE CHAPOT leopard print shirt dress 

(also available in black/white spot print)) 

WAS £145 NOW ONLY £48

BESTSELLER 

DL1961 PREMIUM DENIM JEANS 

Florence Wooster skinny mid rise 

WAS £180 NOW ONLY £75

DL1961 PREMIUM DENIM 

Jerry straight leg jeans with turn up 

(Great all year round)

WERE 195 NOW ONLY £65

 

Neuville black leather bum bag WAS £118 NOW ONLY £55

SOLD

 

NEUVILLE black leather bag with removable cross body strap 

WAS £128 NOW ONLY £48 – LAST ONE 

Fabienne Chapot DIVINE burgundy jacket SIZE 10

LOVE LOVE LOVE mine 

LAST ONE GIRLS 

WAS £235 NOW ONLY £95 

Leon & Harper

SO MUCH MORE ON OFFER 

http://stores.ebay.co.uk/okeefefashion

DECEMBER NEWSLETTER 2020

DECEMBER  NEWSLETTER 2020

 

 

Fabienne Chapot Burgundy Blazer £235  NOW £135 

Size 10 – LAST ONE 

MY WINTER eBay SHOP

IS   NOW  LIVE

Here is the link to the store :

http://stores.ebay.co.uk/okeefefashion

Sales Options :
Buy directly from eBay
OR
I can doorstep deliver
to customers living in
Elmbridge Borough  

You can try several items and sizes
choose what you like
and pay by debit/credit card
on I Zettle
SAVING the hassle of returns

Just email me directly
with any enquiries
or orders to :

stores@okeefefashion.com 

Please include your name
and contact number too…

NOW THE FUN BIT
LET’s GO SHOPPING

Fabienne Chapot ballroom blouse £120 NOW £75

only available in size 14 now

Essentiel Antwerp Yellow polka dot stunning blouse

£158 NOW £85 

34 (UK8/10) and 36 (UK10/12) left

Essentiel Antwerp silk print skirt with long front zip

£245 NOW £145

Size UK8, 10 and 12 available

Leon & Harper cupro midi wrap  dress with ties

in navy blue and gold

£175 NOW £95

available in sizes

Relaxed generous fit

XS (UK8-12) and S (UK12-14)

AND LOTS LOTS MORE

Just copy and paste this link to the store 

http://stores.ebay.co.uk/okeefefashion

H A P P Y 

S H O P P I N G 

High Summer News from OKeefe Fashion

Dear Customers and Friends

What a time it has been and I really hope you have been well and safe.

Naturally, all my plans have been put on hold during the lockdown but I have used the time to do all sorts of interesting projects and also spent much time walking in all the great parks that surround me in London.  Here’s a little edit of our life in Fulham since the lockdown.

 

Growing tomatoes in a city garden

 

 

 

Redecorating projects

 

 

 

 

 

A room of my own (previously our utility room – now re-located to an alcove in our kitchen,  thanks to my very handy husband)

 

 

 

Trying to do our 10,000 steps a day ..Richmond Park has been our saviour !

 

 

Baking goes without saying ….teatime treats of banana bread and flapjacks being Dewey favourites

and much fun cooking new and old recipes – no photos though, sorry.

Meanwhile I have been beavering away with my Ebay shop selling Hartford Men’s Summer Collection and it’s going going gone …

Well, not quite,  but it’s all now on final clearance with limited stock available,  mainly for the big boys (XL, XXL and XXXL) …so do check these bargains out below and let me know if you need any more information by email to stores@okeefefashion.com

I can either post anything to you or drop it off at 33 Bridge Road, KT10 9ER for you to pick up.  Whilst you are there,  do take a look at the lovely collections Vanessa Whitley has for sale this month up to when my lease finally ends.

Hartford Men – Size Guide 

Linen or fine cotton shirts:
Paul Pat – regular fit linen £110 NOW JUST £55
Paul Pat – regular fit fine cotton £105 NOW JUST £50
Sammy Pat – slim fit linen £110 NOW JUST £55
L – collar 16 and Chest 38
XL collar 16.5 and Chest 40
XXL collar 17 and Chest 42
XXXL collar 17.5 and Chest 44

Teeshirts: (slim fit) £48 NOW JUST £28
Product width (cm) : L 54-55   XL 56-57  XXL 58-60  XXXL 61-63
Chest Circumference (cm) : L 101-107  XL 109-14
XXL 117-122    XXXL 127

Shorts and Swim Trunks:

Navy/Nut linen blend shorts £95 NOW ONLY £45

Gym drawstring shorts £85 NOW ONLY £40

Swim Trunks £95 NOW ONLY £45

Size Guide: 
L (34″waist) – label 50
XL (36″ waist ) – label 52
XXL (38″ waist)  – label 54
XXXL (40″ waist) – label 56

Below – Paul Pat regular fit linen shirt in denim £110 NOW ONLY £55

available in sizes L, XXL, XXXL

 

 

 

Below – Paul Pat regular fit linen shirt in lagoon blue in size XXXL ONLY

£110 NOW ONLY £55

 

Below – Sammy Pat SLIM LINE linen shirt in Atlantic blue

in size XXL (but as slim fit more like XL) £110 NOW ONLY £55

 

Below – Paul Pat fine cotton regular fit shirt £105 NOW ONLY £50

in Atlantic Blue in sizes XL,  XXL

in Carbon Grey in sizes XXL, XXXL

 

 

 

 

Below – Gym drawstring shorts with side pockets and a back pocket

in light grey and denim blue in all sizes L, XL, XXL, XXXL

 

Below – Linen/Cotton Blend chino shorts £95 NOW ONLY £45

Navy Blue in sizes Xl, XXL, XXXL

Nut in size XXXL

 

 

 

Below – Swim Trunks in green palm print in sizes XL and XXL

£95 NOW ONLY £45     

 

 

FINALLY …Pocket cotton short sleeve teeshirts £45 NOW ONLY £28 

Ink Blue and White in L and XXL

Denim in L, XXL, XXXL

Green in L

NO XL left …

 

 

 

 

 

 

 

 

 

 

 

Limited stock  available as also selling on my Ebay shop so hurry hurry and bag a bargain

 

I’ll keep in touch about my Autumn/Winter Pop Up in London later in the summer …

Meanwhile, take care and keep safe 

 Janine X

 

 

 

OKEEFE Fashion during Lockdown

APRIL 2020

Dear Customers

Just to update you …my summer tenant in Bridge Road who was due to open from April – July will not be operating now due to the current lockdown.  At the end of July, the shop will be handed back to my landlords as my lease ceases.

I very much hope to open a Pop Up Sale Shop in Notting Hill later in the year with some discounted Autumn Winter collections and again, for a longer period,  in the Spring of 2021 for an extensive and discounted collection of Spring Summer collections.

I will keep you posted on my blog and on newsletters but meanwhile, keep safe and all the very best to you and your families.

Janine OKeefe

Owner OKEEFE Fashion

OKEEFE FASHION in Hampton Court

 

Janine OKeefe – BIO

After running events at house sales throughout the home counties and hosting regular events in my own home, I opened my first boutique in Claygate Village in 2005 .

My son was then 17 and my daughter 15 – it felt like the right time.

I started with a handful of brands  – Avoca Anthology from Ireland, Out of Xile (made in the UK), a couple of jeans brands and gradually added to my “affordable and original” collections over the next few years.   My USP was genuine customer service, a friendly and relaxed environment with a targeted demographic looking for something new.   With a background in interior design, I sourced vintage furniture alongside bespoke fittings.

Within a year I took over the shop next door, knocking through to increase my floor space and a much-needed stock room.  Shortly followed by my website to flag up brands, fashion news, events and style advice.

The bricks and mortar expansion continued with a second store in Weybridge, followed by my flagship store in Esher , giving me the opportunity to create a London inspired independent with a higher profile, hand picked designer brands, regular in-store events and an online transactional website.

We opened Esher in 2009 and my brother, Jonathan OKeefe, joined the team as the Store Manager having worked for Saks 5th Avenue in LA and at Burberry’s in Bond Street under Rosemary Bravo.  I was now running three stores, doing all the buying , travelling to Europe for regular appointments as well as further afield.  I also did all the ensuing admin and worked in each store for some days each week. It was a busy time.

We had some fabulous events in Esher, seasonal fashion shows and competitions.  I wrote regular, topical articles for Drapers magazine, was asked to talk at industry events like PURE and also reached the Drapers “Best Independent Boutique”  final – three times.

Business was challenging over the next few years so I decided to close my Weybridge and Claygate stores as both leases were ready for renewal,  allowing me to reduce my overheads.  I also decided to cease trading transactionally.  I needed to focus on being back in-store, with my customers, offering key styling advice and leading my team.

I seemed to be working harder and harder for less and less and by the summer of 2014 , with news that my Esher landlords wished to increase my rent to an unsustainable rate, but with a break clause available, I decided to close down my Esher store too.

I sold all my stock and most of the fixtures , except for the rail system, hangers etc …and spent that summer taking time out and working out the way forward.

Living in London and seeing pop up stores opening everywhere – was the inspiration I needed.  I was not going to give up on all the experience I had gained or my passion for fashion quite yet.

Through a tip-off from a friend, I was fortunate to find a small unit in Bridge Road in Hampton Court for a few months in the Autumn of 2014.  This was close enough to my established client base but would give me a new audience too and I had no trouble buying stock at short notice from some of my established brands and some new ones too.

I went back to my roots – small, affordable and original collections,  genuine customer service and being in the shop full time.  I returned to the same unit for Summer 2015 and again for the Autumn.  Business was thriving.  This led to my decision to base OKeefe on a more permanent basis in Bridge Road.  After much negotiation, 33 Bridge Road opened in the Spring of 2016 and the rest is history.

My lease is now coming to a close at the end of July 2020 and after such an extraordinary year with the Coronavirus pandemic changing all our lives – I look forward to pastures new.

I plan to open my new Pop Up store in London this Autumn , most likely in Goldborne Road again …so will keep you all posted.

My consultancy opportunities alongside personal styling for a collection of established clients have all been put on hold during for the time being but I will keep in touch with news after the summer and wish you all well and good health.

Bridge Road, Hampton Court – OUR FLOWER FESTIVAL WINDOW

Celebrating the start of the RHS Flower Show

HAMPTON COURT PALACE 

and the Queen’s 90th Birthday tribute

in our shop window in BRIDGE ROAD

 

HAPPY BIRTHDAY TO HER MAJESTY

And Good Luck to

THE RHS

for their gorgeous Flower Show this week