Janine's blog spot


It is with mixed emotions that I sit and type this last post as the owner of OKeefe Fashion.

OKeefe, my maiden name, inspired by my late parents who gave me the confidence and belief to open my first store in Claygate in spring 2005.  They taught me the core values of hard work, kindness patience and loyalty. Key life skills and definitely helped with the ups and downs of running my own business.

Sixteen years later and having opened five successful bricks and mortar stores, it is time to move on to the next chapter.

Naturally, the pandemic has stalled further plans , but my exciting news is that I am now a grandmother of a beautiful baby girl , Romy, now 6 months old and this has brought such joy to our lives.  We have spent the summer escaping city life to the Hampshire countryside which was glorious, despite a rather soggy summer ! However, we did manage a couple of short breaks in southern Europe for some much needed sunshine so feel very fortunate.

My Pop Up in Petersfield in June/July was huge fun and the ladies of Hampshire certainly liked the brands and styles I stock.

So it is time for my Final FINAL Clearance Sale and all the remaining stock is posted on my eBay shop , just click through to the link below and do email me with any queries too :



Lots of your favourite brands with limited sizes left , alongside the ever-popular,  pre-loved styles.

So this is just to say a huge thank you to all my lovely customers who have supported me over the years.  It has been a rewarding and extraordinary period of my life. I loved running OKeefe and leading such an amazing team.  I also value the great relationships I made with the brands and agencies I worked with selecting and buying the collections each season.

All good things come to an end …

Here’s to health and happiness …

Till we meet again


Janine O'Keefe 2012

Janine (1)