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May 2019
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Just landed – check out our Spring knitwear

Eileen Fisher cotton/linen knit

Eileen Fisher cotton/linen striped knit ...

Second Female cotton cropped knit

For all occasions …we got it covered


By Malene Birger peach silk and lurex knit

Inwear duck egg blue boyfriend jumper

Part Two Marle knit cardigan

Part Two charcoal cotton jumper
































Pure Presentation on AW14 trends

JUST when you are looking forward to the  NEW Spring and Summer season …guess what –  I am now buying for Autumn/Winter 2014.

Great time today on stage with Donna Woodford discussing Independent store gossip and my style picks at PURE London for the AW14 season …

Here are some images of Donna and I during our presentation.



Earlier today I watched Lorna Hall from WGSN discuss her forecasts for AW14 which are naturally more directional than the more wearable collections we stock for you at OKeefe.  Here are some of her tips….which I will take as inspiration for my selections.

A key trend is  masculine soft tailoring .   Tonal tinted shades of grey and black ..introducing mixed textures.  A Move on for skinny jeans is to add knee patches, varied textures or just a panel of contrasting fabric…termed leg block jeans.  Skinny boyfriend jeans are shrunken(turned up) and worn with flat brogues or loafers.

Loose fitting outerwear with dropped shoulders…perfect with your skinnies…to balance the outfit.  Fur and Faux fur, leather and faux leather jackets and coats are  still very strong .

Knitwear is oversize and crew necks are back.  Exposed zips continue to feature but have moved about ..these are now on hems and cuffs across dresses and on the front.

Florals are very much Winter florals …checks and plaids are the way to go.

Finishes are soft, tactile, cosy to soften hard lines …brushed textures and teddy fleece feature strongly.


Janine’s SALE edit

I’ve put together this fab outfit from THE WINTER SALE

Maison Scotch Chanel jacket was £195 now £87

Denham black jeans were £120 now £65

Manas black ankle boots were £149 now £65

Inwear pewter clutch (with hidden strap) was £99 now £38

Denaive resin necklace was £135 now £66 bracelet was £82 now £42


We’ve gone a bit quirky and put together a fun preppie outfit perfect for wet weather

Inwear navy boyfriend cardigan was £148 now 68.00

Inwear blue skirt was £65 now £28

Marilyn Moore tartan scarf was £75 now £60

Sence olive necklace was £95 now £41.40

Kate Sheridan geometric/leather tote bag was £60 now £26.40

Ilse Jacobsen (water repellent) raincoat £175 (non sale)

Paul Smith umbrella was £45 now £35

Ilse Jacobsen wellies were £95 now £52

Falke socks £18 (non sale)


Get a bit of Chanel at O’Keefe

Candia Tweed Jacket




Take a look at our “Chanel” copy jacket …with a really affordable price tag.

Inwear Candia Tweed jacket £185